'The Blueprint'

One reason I like Jay-Z is because he's one rapper who has put the absolute minimum on his physical appearance -- specifically his physique.

He's as doughy and ordinary as the next guy.

The only difference is that he runs a multi-billion dollar industry in which he's the centerpiece. Plus, he owns the New Jersey Nets.

And he's banging Beyonce.

Yeah, he's an everyman.