For one, there's no thought. Basically, the producers got two big names (Bogey, Ava Gardner) and came up with a dumb, convoluted plot based around Hollywood itself and a bunch of pitiful characters that evoke little emotion.
Ava Gardner's good looking and sexy as hell, but her character is sexless. There are tons of good looking women that want to be in a movie. But it's how you treat those actresses as their characters that count. Good looking's one thing, looking like she wants to screw is another.
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